GOLDEN Adds 20 Colors to SoFlat Matte Acrylics Product Line

More Matte. More Opaque. More Leveling. More Colors!

Golden Artist Colors expands its SoFlat Matte Acrylics line, adding 20 new colors and providing artists more options for rich, matte color.  SoFlat Matte Acrylics, now available in 60 colors, help artists create fields of color without the distraction of texture and glare.  Artists have always been drawn to the enigmatic quality of matte color, and SoFlat delivers with a glare-free surface that allows the depth and intensity of each color to take center stage.  New colors are:

6535 Medium Orange	6540 Light Orange	6560 Quinacridone Red
6575 Light Magenta	6580 Crimson	6585 Quinacridone Magenta
6590 Light Violet	6615 Light Ultramarine Blue	6725 Cobalt Blue
6625 Light Phthalo Blue	6635 Medium Phthalo Blue	6655 Light Phthalo Green
6670 Light Green Yellow	6680 Olive	6685 Titan Green Pale
6690 Titan Buff	6710 Titan Mars Pale	6715 Titan Violet Pale
6760 N5 Neutral Gray	6765 N8 Neutral Gray

Perhaps the most distinctive quality, and the one that might be most unique to SoFlat, is the paint’s exceptional coverage and natural leveling quality as it dries.  The paint relaxes after being brushed out, making it easier to minimize the appearance of brushstrokes for uninterrupted fields of rich, matte color.  When striving for that pure color effect, artists need a paint that goes down evenly with full intensity in as few coats as possible.  While some pigments are naturally transparent, SoFlat has a unique formulation that provides greater opacity from these colors than is normally found in acrylic paints.  This unique combination of qualities can only be found in SoFlat Matte Acrylic Colors. 

Artists can now choose from 60 colors, including six fluorescent colors.  Each color is offered in 2, 4 and 16 oz. wide mouth jars.  Also available are two six-color sets of 2 oz. jars:

• 974-0 SoFlat Pop Set
  • Bold colors inspired by mid-century pop art and probably the best starting point and value for flat, matte, painting.  Six – 2 oz. jars: Cadmium Primrose, Naphthol Red Light, Ultramarine Blue, Permanent Green, Black and Titanium White.

• 975-0 SoFlat Zing Set
  • Bright, surprising, high-chroma and intense – the colors of the Zing Set will jump off your artwork.  Six – 2 oz. jars: Bismuth Vanadate Yellow, Cadmium Orange, Naphthol Pink, Red Violet, Cobalt Teal and Yellow Green.

Look for the 20 new SoFlat Matte Acrylic Colors at your local art supply retail store beginning mid-June.  To learn more product details, tips and tricks, and application information about SoFlat, go to www.goldenSoFlat.com.  Additional online content will be added to the site in the coming weeks, so check back often!